Fighting for Visibility

Where Design Meets Performance

A Multidisciplinary Rebranding Strategy for Total Fitness Kickboxing

SERVICES: BRANDING & VISUAL IDENTITY - DIGITAL DESIGN - PHYSICAL MEDIA DESIGN - VIDEO PRODUCTION - CONTENT STRATEGY - USER EXPERIENCE DESIGN - PROJECT MANAGEMENT

TOOLS & TECHNOLOGIES: ADOBE PHOTOSHOP - ADOBE ILLUSTRATOR - ADOBE PREMIERE PRO - ADOBE AFTER EFFECTS - SPECIALIZED MURAL PAINTS

Stepping into the Ring: The Need for Brand Transformation

This project focuses on a local gym that offers an effective fitness kickboxing program. Despite the quality of their offerings, the gym struggled to communicate its value to the local community. The owners needed a creative overhaul to improve their gym’s visibility and branding while allowing them to focus on their core business operations.

Objectives:

  1. Redefine the gym’s visual identity to make it more appealing and aligned with its values.
  2. Create a cohesive branding strategy across both digital and physical platforms.
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The Challenge

Initially, the gym’s branding lacked appeal and failed to communicate its unique selling points effectively. The logo needed to be updated, and there needed to be a cohesive branding strategy in place. Additionally, there needed to be more connection between the gym’s quality offerings and the community’s perception of the business.

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Striking a Balance: Modern Branding Rooted in Combat Sports Tradition

Research & Planning

As fans and participants in combat sports, we leveraged our deep understanding of the field to research classic logos from boxing, kickboxing, and MMA. This unique insight guided our goal of blending traditional aesthetics with modern design. The result was a comprehensive user journey map that outlines the customer experience from the new website to the physical gym, encompassing exterior signage, interior design, and digital displays.

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Mixing Martial Arts with Design: A Comprehensive Strategy

The Multidisciplinary Approach

The design process kicked off with the creation of a new logo and the definition of brand colors. These served as the cornerstone for the new visual identity and were applied meticulously across digital and physical media, including but not limited to:

  • New website
  • Social media content
  • Videos
  • Murals
  • Hand-painted signs
  • T-shirts
  • Promotional material
  • Other Merchandise
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Hitting the Mark: How Rebranding Scored a Win for Both Clients and Business

Outcomes & Impact

The rebranding efforts were met with immediate success. Client satisfaction soared, and the gym owners were thrilled about the new visual identity. Social media metrics painted a picture of a community re-engaged, and business was booming. This wave of success at the initial locations became a catalyst, opening doors to consider franchising. With the same multidisciplinary approach that had revitalized the original location, I guided the gym owners through the creative challenges of scaling their business, ultimately helping them expand into a franchise across multiple cities and states.

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Reflection & Learning

Design isn’t just about pretty visuals—it’s a business tool with real, measurable impact. This project is proof. Our multidisciplinary approach didn’t just create eye-catching designs; it drove business growth and tackled real-world challenges head-on.

We’re not in the business of quick fixes; we dive deep to turn obstacles into opportunities. If you’re excited about what you’ve seen here and are pondering what could be possible for your projects, don’t just sit there.

Take the next step. Let’s explore how we can redefine the future together.

Untitled Mixed Media provides a diverse range of creative services that cater to your specific needs. Our offerings blend digital innovation and bespoke craftsmanship to deliver high-quality solutions tailored to your preferences.

Whether you prefer the tactile feel of hand-painted art or the precision and scalability of digital design, we have you covered.

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